CHAMPION TIMELINE
![Vintage Champion Advertisment](https://cdn.shopify.com/s/files/1/0003/4544/0311/t/1/assets/gem20180529May051527599983championsai1.jpg?2526041919271386058)
Early 1910
The Champion name has been used by SAI since very early on in its existence, originally for just athletic and abdominal supports intended for over-the-counter sale. Later an assortment of lightweight elastic limb supports for milder medical conditions was added to the product mix.
1940's
Champion was a pioneer in product specific retail packaging directed toward the end-user. Shown here is an early example of a point-of-purchase floor display.
![1940's Vintage Champion Display](https://cdn.shopify.com/s/files/1/0003/4544/0311/t/1/assets/gem20180529May051527600001championsai2.jpg?7006502216827869970)
![1970's Vintage Champion Display](https://cdn.shopify.com/s/files/1/0003/4544/0311/t/1/assets/gem20180529May051527600033championsai3.jpg?18026307978688811720)
1970's
In the 1970s Champion made strides by placing increased emphasis on new product development and refinement. Carton graphics were regularly updated and improved, and point-of-purchase vehicles included everything from simple counter assortments to extensive wall unit displays.
1980's
The use of neoprene and other newly developed materials – along with packaging that educated the consumer – helped identify Champion products as more than simple “drug store supports.”
![1980's Champion Packaging](https://cdn.shopify.com/s/files/1/0003/4544/0311/t/1/assets/gem20180529May051527600057championsai4.jpg?5015839856977424019)
![2000's Champion Packaging](https://cdn.shopify.com/s/files/1/0003/4544/0311/t/1/assets/gem20180529May051527600080championsai5.jpg?12540723493175152669)
2000's
In the new millenium, Champion was able to perfect its product line by offering perforated neoprene materials. Champion stepped out of its traditional look and modernized the brand with a new design look.
Today
Champion is one of SAI’s most dynamic brands, built on the best mix of over-the-counter supports and braces targeted to the needs of the everyday active consumer: younger and fitness-focused with a self-care orientation.
![Modern Champion Packaging](https://cdn.shopify.com/s/files/1/0003/4544/0311/t/1/assets/gem20180529May051527600109championsai6.jpg?16297977967976634902)